We do our best to be a full-service machine shop. We keep up with the latest equipment, we move to the latest technology as soon as possible. We were one of first CNC machine shops in the Detroit area, as well as one of the first to move to 5 axis machining. We bought a wire EDM before it became popular and we added CNC grinding in order to increase productivity and accuracy. However, we have had the same stamp on our boxes since the 1970’s! I never even gave that a second thought. It is a nice stamp that many of you have probably seen a million times. One day, I was at a good customer’s and they took me into their lab. As I walked in I noticed many of our boxes lined all around the room. I was introduced to a lab technician as being “The guy from Metalmite.” The technician responded, “Oh, the company all these boxes come from?” And with a large smile I said yes. Then he asked me the strangest question. He said, “So what do you guys do there?” I was startled, and I said that we made all the gages, fixtures and machined parts for his company. And he responded, “Oh that clears it up. I have always seen your boxes and we use them all the time to store things, but I never knew what exactly you guys made or did!” So I went back to the plant and I studied a box, for my first time ever. He was right; when you look at our stamp it simply said “Metalmite” and had our address. There was nothing explaining who or what we were! So, recently I had a new stamp made up, as well as some rolls of packaging tape that tells all about us (See new picture to right). Now, if someone has never heard of Metalmite, but sees one of our boxes, they will know everything they need too in a matter of seconds. How can things so simple be overlooked so often?